“MISSION DRY”
Goodnites
As a director, you get to meet some amazing people. But every so often, you get the chance to work with a true legend— like astronaut Scott Kelly.
1 in 6 kids in the U.S. experience bedwetting, often carrying feelings of embarrassment or shame. That’s why Goodnites launched “Mission Dry”—a campaign designed to reframe the conversation, showing kids that even astronauts rely on absorption systems in their suits to complete their missions, and that they may have more in common with their heroes than they think.
With Schofeild’s Flowers and GUT, we brought this message to life with a studio launch film and a hands-on experiential activation. Kids has the chance to handle real meteorites, learn what it takes to launch a rocket, and ask space experts what it’s really like to go to outer space.
